Tips for Promoting Your Event

Tips for promoting your event include defining your target audience, utilising social media, leveraging email marketing, creating promotional materials, collaborating with other programs, and following up with attendees.

  1. Define your target audience: Identify whom your event is intended for and what type of members would be interested in attending. This will help you tailor your marketing efforts to reach your ideal members

  2. Utilise social media: Use social media platforms like Facebook, Tik Tok, Instagram and LinkedIn to promote your event. Create and share an event page with your followers, use relevant hashtags, and engage with potential attendees.

  3. Leverage email marketing: Send out email invitations linking to your Vygo event to your email list, ask your institutions communication team to add your event to their communications (emails, websites, socials etc.) and include details about the event, such as date, time, location, and speakers.

  4. Create promotional materials: Create flyers, posters, and banners to promote your event. Display them in high-traffic areas, such as university notice boards, food courts, libraries, and coffee shops.

  5. Collaborate with other programs: Partner with programs with a similar target audience and ask them to help promote your event, and this can help you reach a broader audience.

  6. Follow up: After the event, follow up with attendees and ask for feedback. This can help you improve future events and maintain a relationship with your attendees.

Following these tips can effectively promote your event and event and increase attendance and engagement.